the search & growth desk
Most SEO coverage is recycled advice and algorithm rumours. The SEO Desk is the opposite: technical fixes we've shipped, link-building tactics that still work, content and SERP strategy, and tool reviews written by a team that runs SEO for real sites and cares what actually holds in the rankings.
start here
How to scale thousands of pages from a dataset without tripping a thin-content penalty.
Which rank trackers give accurate, localised positions in 2026, and which quietly cut corners.
The link-building tactics that still work in 2026, and the ones that now do nothing or hurt.
What Core Web Vitals actually do for rankings in 2026, where they help, and where they don't.
technical SEO
Crawl budget, indexation, site architecture, Core Web Vitals, and the render and speed fixes that let good content actually rank.
link building
Digital PR, guest placements, and outreach that earns links search engines still count, without footprints that get you filtered.
content & SERP strategy
Topic clusters, search intent, on-page structure, and winning the features and snippets that own the top of the results.
analytics & tracking
Rank tracking, Search Console, GA4, and attribution set up so you can tell what your SEO work is really doing.
why trust this
The SEO Desk is an independent desk run by a Singapore team that does SEO and marketing operationally, on our own sites and for others. We test tactics and tools on real search results before we write about them, we say when something has stopped working, and where a link is sponsored or points to something we run, the disclosure spells it out. We also operate Singapore Mobile Proxy, the rank-tracking proxies we use to pull clean, localised SERP data. Want to contribute a guest article or place a sponsored post? See write for us.